Reduce, Reuse, Re-Jewel

Foxy Originals launches the first costume jewelry recycling program of its kind in North America, helping customers – and the Earth – sparkle anew.

Toronto, ON (April 20, 2009) - Foxy Originals is thrilled to announce the launch of their jewelry recycling program – the first of its kind in North America.  Just in time for Earth Day, Foxy’s innovative program is the perfect way for customers to stay in style while reducing waste and helping the environment.

“We know our customers share our concern for the environment, so this program is a great way for both Foxy and our customers to help make a difference,” says Suzie Orol, Co-Owner of Foxy Originals.  “It’s also a great way to help our customers stretch their fashion dollars in these tight times.”

Foxy’s recycling program is simple.  Customers can send in their well-loved pieces and receive a 10% discount on their next Foxy purchase.  Metals from returned pieces are melted down and turned into new jewels. Customers feel good about doing their part for the environment while staying on the cutting-edge of style with an added incentive to pick up a new Foxy gem.

Since its start in 1998, Foxy has been a brand customers can feel good about.  Their commitments to the environment and other social causes set them apart in the market.  By producing their jewels locally they keep jobs in Canada and reduce potential for water and air pollution associated with container ships and air transport from overseas suppliers.  They also ensure lead-free materials and water-based sprays are used instead of toxic solvents in all production.

Customers should visit www.foxyoriginals.com for full program details and to download the ‘Foxy Recycles’ form which should be included when returning their retired jewels for recycling.

About Foxy Originals

Beginning in 1998, Foxy Originals (www.foxyoriginals.com) has continued to deliver fabulous and funky jewelry designs to eager trendsetters.  Seeking influences from their surroundings, designers Jen Kluger and Suzie Orol garner their inspiration from different artistic genres found in their travels and varying facets of life.  The two young designers create collections that exemplify diversity, catering to a dynamic market.  A Canadian born company, Foxy Originals jewelry is now available in over one thousand boutiques across North America and has distribution partners in the UK, Israel and Australia.  Popular celebrities and fashion influencers are among the women who make up the cult following for their unique pieces. With two new collections each year, as well as limited edition pieces between seasons, Foxy Originals remains ahead of the trends and provides its customers with fashionable looks at accessible prices.

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For more information contact:

Kate Galvin, PR & Marketing Manager

kate@foxyoriginals.com

416-439-0887